What the Cluck - the Response

"Thank you for your email to Susan G. Komen for the Cure(r). We do appreciate you taking the time to tell us how you feel about our partnership with KFC. You should know that our partnership with KFC is designed at the core to educate millions of people we might not otherwise reach with breast health information - outreach that we consider critical to our mission to save lives and end breast cancer. We are reaching people with life-saving messages through KFC's 5,300 restaurants (about 900 of them in communities not yet served by a Komen Affiliate), with information in the store, on the buckets and in advertising directing consumers to KFC's bucketsforthecure.com website, with links to www.komen.org.

Second, this partnership is helping generate millions in funding - a goal of $8.5 million to be raised in six weeks - to further the nearly $1.5 billion in research and community programs that Komen has already spent over the past 30 years - programs that are literally saving people's lives through better treatments, early detection and advocacy at the federal and state levels. Because of partners like this, our $500 million in research funding has paid enormous dividends - 98 percent five-year survival rates for cancers that haven't spread from the breast and better and more effective treatments for late-stage breast cancer patients, Further, these partnerships have enabled us to invest $900 million in our communities, providing financial and medical support for women, particularly low-income women, who desperately need help gaining access to the medical care system.

Some ask what we are doing in terms of prevention. About 10 percent - or $50
million - of our research budget over the years has gone to prevention research. We'll invest another $20 million of our $55-$60 million research grant program to prevention, and continue funding programs that educate women about their risks.

We recognize that this partnership brings up a conversation about obesity and health related to cancer. Our partnership highlights the healthy options at KFC - grilled chicken and vegetables, for example. Ultimately, the decision to maintain a well-balanced diet lies in the hands of the consumer. KFC provides tools to make those choices, by providing a healthier choice menu at its restaurants and advice on its website on how consumers can limit fat and calorie consumption in its products.

We hope that you will take a moment to visit the bucketsforthecure.com website to learn more about the partnership and see the stories of hope, education and empowerment being shared there. We appreciate your concern and thank you for sharing it with us.

Very truly yours,

Margo K. Lucero
Director, Global Corporate Relations
5005 LBJ Freeway, Suite 250 | Dallas, TX 72544
1-877 GO KOMEN | www.komen.org"
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All I can say is SHAME ON YOU Ms. LUCERO, what a buncha double-speak CRAP!!!