Tuesday, July 05, 2011

That's Vaginal!

"Join the movement to place one incredible word in its rightful place of superiority over all other words."

They say this new advertising campaign by Summer's Eve (yes, the douche people) is going to go viral.

I'm not so sure. I mean I understand the rational behind the campaign: to sell more douche you have to tap into the younger audience and before you can sell them douche you have to get them thinking about and talking about the part of the body involved. As a feminist I like the idea of reclaiming the word "vagina," but I don't like the fact that Summer's Eve pretends to be empowering women when actually their sole purpose is to sell douche.

I do think they've captured "catitude" perfectly though.

8 comments:

lemming said...

I'm struggling for words to use, unusual for me, and I don't think I have any.... apart from "ye gads" and "women still douche" and now I'll just sit here and be speechless.

P.S. Ye gads.

Pam Beers. said...

Ye gads, Holy Smoke, and good grief! Is nothing sacred anymore? Between douching and Viagra it's a wonder anyone knows the difference between coming and going.

Good question! Do women still douche?

itsmecissy said...

I was kinda shocked myself which is why I posted this. I didn't know this "practice" still went on either, kinda medieval if you ask me.

OK, onto something new . . .

Randy Johnson said...

Oops, pardon me... I think I stepped into the wrong room.

I'll just let myself out.

itsmecissy said...

Chicken!

Laurie said...

I am laughing so damn hard. Really, do they? And do we care? And is the word vagina still new to anyone of any age? Egad!

Jim Wetzel said...

Sorry to arrive in the wrong room a little late, but ... have you seen the seminal film of our time? I mean, of course, "The Big Lebowski." This post reminds me strongly of the scene in which the Dude visits Maude's home, where she's painting.

MAUDE
Does the female form make you uncomfortable, Mr. Lebowski?
DUDE
Is that what that's a picture of?
MAUDE
In a sense, yes. Elfranco, my robe. My art has been commended as being strongly vaginal. Which bothers some men. The word itself makes some men uncomfortable. Vagina.
DUDE
Oh yeah?
MAUDE
Yes, they don't like hearing it and find it difficult to say. Whereas without batting an eye a man will refer to his "dick" or his "rod" or his "Johnson".
DUDE
"Johnson"?
MAUDE
Thank you.


If you haven't seen it, you should. It pretty much explains the entire world, life, the universe, and everything.

itsmecissy said...

Jim,
Better late than never! I've never seen the movie but have been told at least a million times I need to see it. It shall now go to the top of my list.

Thanks for stopping by!